Polaris Career Center’s campaign, aptly named ‘Little Reminder, Big Impact,’ stands out as a creative and influential initiative in addressing reckless and distracted driving. This campaign successfully incorporated local community champions and showcased innovative solutions to curb distracted driving. By creatively involving young elementary students in their social media content, they not only engaged a younger audience, but also amplified their message through a well-coordinated, multifaceted approach to social media engagement. The campaign’s strong branding was evident both online and in-person, making a significant impact in the community and beyond.